Achieving Success through Marketing

  • Days 2
  • Code ASM
  • Fee £195

This creative, interactive workshop will demonstrate how to recognise great marketing opportunities and implement them to deliver genuine business benefits. It includes case studies and exercises to encourage delegates get the most from the workshop.

Course Details

Introduction

Marketing can often be one of the keys to success and yet, too often, businesses get it wrong, either through a lack of planning or by failing to allocate insufficient time.
This creative, interactive workshop will demonstrate how to recognise great marketing opportunities and implement them to deliver genuine business benefits. It includes case studies and exercises to encourage delegates get the most from the workshop.

Who is it for?

The workshop is aimed at businesses and those with responsibility for overall strategy together with planning and implementing marketing campaigns. It is also aimed at those for whom marketing is part of their wider responsibility. No prior knowledge of marketing is required as the workshop is an A-Z of effective marketing.

What will be covered?

• Understanding your market, customers and competitors
• Setting clear and measurable objectives for the business
• Identifying unique selling points and key messages for your business.
• The stages in building a marketing plan
• The four P’s of marketing
• Assessing the right marketing options to achieve success
• Integration and co-ordination of marketing activities
• Implementing and measuring your marketing strategy

Benefits of attending

• You will gain essential skills and knowledge required to develop effective marketing plans, how to win business and stand out from your competitors.
• You will learn how to use smart marketing to help meet the objectives of the business.
• You will be able to set clear goals for your marketing activities.
• You will develop unique selling points that your competitors can’t match.
• You will understand how to develop key marketing messages to send to your customers.
• You will know how to find the right marketing solutions for your business.
• You will learn how to produce marketing plans that can be measured

Delivery options

The workshop can be delivered over one or two days depending upon the needs of your business. Alternatively, we run this workshop as a public scheduled event.